Lidcombe Auburn Cycle Club
Brand Strategy and Identity
Lidcombe Auburn Cycle Club is one of the oldest cycling clubs in NSW and has conducted road and track racing in the inner western suburbs of Sydney since 1920. However, the club’s branding was fragmented, and membership had stagnated. To address this, a brand workshop with key members was held, guiding a rebranding project that honored the club’s history, addressed current challenges, and laid a strong foundation for future growth.
Creative Direction / Copywriting / Design / Photography
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