Chemika

Brand Strategy and Identity

Chemika is one of Australia’s most trusted and capable chemical testing laboratories. With unparalleled knowledge of the pharmaceuticals industry and a sound scientific approach, they confidently assess their customers requirements and act quickly and effectively, delivering fast and reliable results. Market research informed Chemika’s brand strategy, and staff brand workshops rallied the team. The findings were then reflected in a carefully crafted brand narrative and a refreshed identity designed to build on their existing brand equity.

Creative Direction / Copywriting / Design / Photography

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