Achmea Australia

Brand Launch Campaign

Achmea was established over 200 years ago when 39 Dutch farmers pooled their money into a glass jar to ensure compensation in case one of them experienced a haystack fire. This mutual approach to farm insurance is still at the heart of Achmea today. The brand launch campaign sought to highlight this unique history by putting Achmea’s 200-year-old glass jar into the hands of Australian farmers. The jar became a symbol of Achmea Australia's commitment to mutual partnerships built on trust and transparency.

Creative Direction / Art Direction / Copywriting / Graphic Design / Photography

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