National Health and Medical Research Council

The National Health & Medical Research Council, Australia's leading authority on health and medical research, aims to provide the public with reliable, evidence-based, and up-to-date health advice. In regards to nutrition, their outdated 'Food Pyramid' needed a fresh approach to better represent current dietary guidelines. The solution was a pie chart composed of individually photographed, easily recognisable foods, arranged in their correct groups and portion sizes.

Creative Direction / Graphic Design / Photography / Photo Retouching