Achmea Australia

Achmea was established over 200 years ago when 39 Dutch farmers put money into a glass jar to be compensated in the event one of them had a haystack fire. This mutual approach to farm insurance remains alive and well in Achmea Australia today. The brand campaign set out to tell this unique story by putting Achmea’s 200 year old glass jar into the hands of today’s farmers. The glass jar became synonymous with Achmea Australia as a symbol of their dedication to mutual partnerships built on trust and transparency.

Creative Direction / Art Direction / Interviews